"Cartilaginous Friday"- Social Media Science Outreach Strategy
Spearheading digital content strategy for Sharks in Israel NGO, translating peer-reviewed shark and ray research into engaging social media posts and educational materials.
Content Strategy & Planning: Designed and executed a weekly content calendar over 5 consecutive years, strategically selecting target topics, analyzing academic research, and developing engaging multi-platform narratives.
Contextual & Seasonal Storytelling: Tied complex shark and ray research to real-time current events, news, and holidays, creating highly relevant, timely content that spiked audience reach and interest.
Scientific Translation & Long-Form Campaigns: Translated peer-reviewed literature into stand-alone posts as well as multi-month educational series, maintaining high scientific accuracy alongside strong visual appeal.
Interactive Engagement & Multimedia: Produced short-form videos and interactive quizzes to drive higher audience participation, active dialogue, and community retention. Driving public engagement across social channels, fostering meaningful dialogue, and building community awareness around protected marine species in Israeli waters.